Mad for Madtown
Getting Ready for Madison
October 28th-31st
We want you to go Mad for Madtown at IFEC’s annual conference in Madison, WI October 28-October 30, 2019 at the beautiful Edgewater Hotel. Join industry colleagues at the premier foodservice communications event this fall in a resort style hotel on the banks of Lake Mendota. New this year, an expanded First Course offsite immersion opportunity at the Center for Dairy Research, listen to noted futurist Simon J. Anderson in his keynote address “Feeding the Future: Emerging Trends and Technologies Transforming Food” and learn about the history of supper clubs from Kyle Cherek, host of Wisconsin Foodie. Explore the only capital city on an isthmus, indulge in a Bloody Mary or Old Fashioned, sample local cheeses, sausages and beers while checking out the amazing culinary scene.
Registration will include 3 key steps:
- The First Course off site experience is limited to 40 attendees and will be $50 in addition to the conference registration.
- The Office Hours box must be checked off if you wish to schedule office hours. As always, only 1 set of appointments are available per client. If you are unsure how this works, just ask.
- Food Tour selection is to made upon registration. These tours will be first come first served so read up on them and be ready to make a choice. Reminder that food tours will be the afternoon of the second day - so everyone will have time to attend them. Click here for full tour descriptions.
Conference highlights include:
- 2019 Offsite First Course Experience sponsored by Dairy Farmers of Wisconsin: "Let's Get Cheesy" at UW Center for Dairy Research, Cheese Making, Sensory Lab, and Applications
- Keynote Speaker futurist Simon J. Anderson: “Feeding the Future: Emerging Trends and Technologies Transforming Food”
- 2019 Smucker Away From Home Food for Good Award
- Editor's Industry Workshop--a media-only, directed discussion on the hot button topics related to challenges in the B2B world, including strategies for digital content.
- Publicist's Strategy Workshop--a publicist only, panel discussion geared toward helping publicists find increased success in their pitch efforts.
- Betty and TerrIFECer Award lunch with a traditional Wisconsin Supperclub theme and guest speaker former host of Wisconsin Foodie, Kyle Cherek.
- Annual meeting with board elections and conference city nominations
Early bird registration (July 17 through August 31) $575 for members; $1000 for non-members
Regular registration $700 for members; $1,125 for non-members
You must be logged in as a member to receive the member rate. Log in, go to the Member Center and the Events tiles to see the member rate. Once you register you can add other colleagues to your registration as well as non-member guests with meal only options. Everything would be combined on a single invoice. You can pay with a credit card or request an invoice to pay with a check.
Full registration includes all meals, classes, and activities.
Click here for full agenda.
Click here for room block at The Edgewater Hotel, Madison, WI
